A group of people who oppose wearing masks took them off at a Florida Target store blasting and singing the 1984 hit Twisted Sister song “We’re Not Gonna Take It.”
The small but vocal group approached customers inside the Fort Lauderdale store this week.
“Take your masks off. We’re not doing it. Take off your masks. We’re not going to take it anymore,” the group shouted pumping their fists in the air, some wearing “Make America Great Again” gear.
“Were Americans, breathe,” a woman yelled. “Its all a lie!”
Dee Snider, the frontman of the 1980s metal band, tweeted in response to the viral video, scolding the group and said “No…these selfish (expletive) do not have my permission or blessing to use my song for their moronic cause.”
Target started requiring shoppers to wear masks or face coverings at stores nationwide on Aug. 1. For shoppers who do not have masks, the retailer says its stores provide disposable masks at store entrances.
The stunt drew quick action from Broward County officials. Target was fined for not enforcing the countys mask law and citations were mailed to the protesters, the South Florida Sun Sentinel reported.
Danielle Schumann, a Target corporate spokeswoman, said the group was asked to leave “after they removed their masks and became disruptive and rude to other shoppers.”
Fort Lauderdale resident Chris Nelson told the Sun Sentinel that his group, ReOpen South Florida, organized the “flash mob.” He also posted a YouTube video of it from their vantage point on Tuesday.
“In celebration of Burn Your Mask Day we decided to spread some freedom dust over the shoppers and employees of Target!” the YouTube caption said.
Conflicts at businesses and viral videos of shoppers’ tirades have erupted in recent months amid the coronavirus pandemic. The Centers for Disease Control and Prevention recently advised stores to not to argue with angry anti-mask customers,
This is not the first viral video at a Target store.
In early July, Melissa Rein Lively’s spiral in an Arizona Target was caught on video for all to see. She recorded herself destroying a mask display – something she later told USA TODAY she regrets and is in treatment for mental illness.