Event Click Instagram account is a great all-rounder that features everything from cool installations and lighting, to unique venues and event technology from event professionals around the world. You only need a little innovativeness to discover the many paths of advocating online for your next big gathering. I’m not a designer myself so Canva is a godsend. Until now, event organisers could only add their website’s URL to their Instagram profile. City influencers can be publications, restaurants, or just ordinary people. According to CoSchedule, there are many factors that drive social media sharing. 5. That’s why people use Instagram in the first place. This makes it manageable and avoids being too spammy. If you like this post, you should join thousands of other event planners and marketers who get actionable tactics for selling more tickets. By double tapping, they’ll like the photo. Once you’ve logged into Instagram on that computer, you won’t need to log in again the next time you share a post to Instagram from that same Facebook page. Be smart about this. Then, like 3 of their photos. Instagram just happens to be the best place to do it. Here are a few tips on how you can leverage the platform for success as an event planner. All your contest entries are showing interest in attending your event. This tool connects with 35+ social networks, including Instagram, coupled with a massive library of add-ons and plug-ins meant to make the most of your social media posting. One way to help attendees spread the word about your event on Instagram is to create a geotag for it. While other apps have font features, few go as in-depth as Font Candy. Click Here to Get Instapilot Software : http://bit.ly/2lIstwE, Comment by Irfan Ahmed Khan on Oct. 26, 2017 at 2:01 am. PicLab: Similar to Canva but designed for the smartphone. It’s a no brainer to try marketing on Instagram for your event. Luckily it’s pretty easy to do. In this video I discuss Five ways your brand can utilize Instagram to promote your upcoming event. However, depending on your site’s purpose, you might find that you need an Event Page. Follow them on Instagram to keep in touch with all of their latest productions. So, your event marketing campaign was a success and people are showing up in droves to your event. Thanks for sharing such a great post with us. Along with creating some beautiful imagery, take advantage of the post description. A photo mention is when someone comments on your photo by mentioning a friend as seen below: When this happens, Instagram notifies the friend of the mention. The great thing about Instagram is the social experience of sharing moments through visuals, but not all of them have to come from you! Just click and drag to edit photos and overlay text. It makes contests super easy to run. The following products are highly rated on Capterra’s site and have also been featured in prominent tech publications. by adding several relevant hashtags to your event marketing posts. Great example of a user post request via Instafeed Live. This avoids pigeonholing yourself in building an audience from just one small event. Holding contests. What worked for you? But, in the first place, and how can you use that knowledge to your advantage. While you may already be marketing and plastering your event all over the usual social media platforms (Twitter, Facebook, etc. Creating a live Instagram feed that is broadcast on a large screen or projector using software solutions such as Eventstag and InstaFeed Live is the perfect way to display attendee posts and give them a shout out for posting about your event. A shoutout is a post on another Instagram account that encourages that account’s followers tofollow you. Explore more than 9,200 Instagram templates to elevate your posts and profile. I’ve used this app on multiple occasions for mobile photos and the level of edits I’m able to make are impressive. We’re obsessed with event marketing over at Ticketbud. The following products are highly rated on Capterra’s site and have also been featured in prominent tech publications. The first thing you’ll want to do is create a new account. But how can we use Instagram as event planners? Now let’s dress up your profile page. Welcome back to Instagram. more popular social media management options. 08, 2018 at 3:40 pm. Hootsuite is one of the most widely known and used social media management platforms. Every event is different. Contests are an easy way to score content for your Instagram and build buzz surrounding your upcoming event. A solid tactic is organizing contests where the winner gets a couple free tickets. 8 Social Media Tactics to Ignite Ticket Sales, How to Get More Followers on Instagram: 10k Followers in 2 Weeks, 5 Ways to Use Social Media to Sell Event Tickets, Growing a Slack Bot from beta to $25k per month, 6 Important KPIs of Influencer Marketing That You Should Know, My Email Strategy: How I’ve Maintained a 60% Open Rate with My Email List, 6 Marketing Automation Strategies that Will Patch Your Entire Funnel in 2019, How to Conduct UX Research For Your Product, Driving a stake into Instagram myths and legends. The platform is still young so there’s a lot of untapped opportunity. You can take advantage of these desires at your event by creating incentives for attendees, just as New York Magazine did, to share their moments at your event on Instagram, but also recognize them for doing so. Since your event will be in competition with the millions of other photos on Instagram, it is important to put your best visual foot forward online. 26, 2018 at 3:54 am, Nick, you have shared some great tricks I am sure many will learn more about it. that drive social media sharing. Pairing a well planned online marketing campaign during your registration season can help drive attendance to your organization’s events, courses or summer camp. If you’re not on Instagram, your event brand will be left behind. These tools measure Instagram performance, catalog. Start by using the Follow, Like, Like, Like strategy created by Austen Allred. Browse featured articles and topics to learn more about what Instagram has to offer. It’s now second nature for people to post about their experiences. Before diving into what to publish, let’s look at 2 apps that will help you create high quality photos. Think of your profile as a landing page for potential ticket buyers. Lovely article! and anyone who did so was automatically entered to win major prizes such as tickets to other fashion events. Twitter is an extraordinary tool that provides information in real time, and Instagram is currently the most popular photography social network. Let’s take a look at the example below: BLINK Conference does a pretty solid job here. You can take advantage of these desires at your event by, , to share their moments at your event on Instagram, but also, them for doing so. Our last growth tactic for how to use Instagram for marketing your event comes in the form of a shoutout. This is very delightful blog post. Once you've done so, you'll go to a configuration page. Be smart about this. This way they can get exposure to your audience as well. , I offer plenty of tips and guides for turning your events into major successes. Instagram is no longer just a platform for posting pictures, but rather an effective tool to promote literally any product. Instagram is a fantastic tool for spreading the word about your event. social media campaign, but it works a little differently. This app has a lot to offer in terms of image editing. Nick Morpus in Event Management Software, “…unless our words, concepts, ideas are hooked onto an image, they will go in one ear, sail through the brain, and go out the other ear.”. For instance, some people share for self-fulfillment while others share information in order to define themselves to their peers. So, unless you already know the difference between X-Pro II and Valencia), this guide will help you get a grip on the world of Instagram and push your event to social media stardom! Every bit of social media exposure helps, and Instagram can be a powerful visual tool for promoting your event. Do not worry if you don’t yet have an Instagram profile – this is where we will start our little journey. With Instagram's apps, you can easily create … One of the #cutshuttle vehicles via BizBash, Hashtag effectiveness on Instagram via BufferSocial. If your tickets are on sale, definitely link to your ticketing page. and used social media management platform. This is where your event either makes a great first impression or fades away from memory. Publish Instagram posts automatically based on triggers. To celebrate recently launching the Event Manager Blog Instagram account we decided to highlight some of the best accounts that event planners should be following. These will also be viewed by their followers on Instagram, generating mor exposure for your event. #atx is a pretty popular hashtag used by Austinites. Our infographic on social media for events is also a solid resource for when and what to post. 1. The account will then get a stream of notifications from you following and liking their stuff. Instagram’s photo mentioning is what makes contests work. Twitter. You can share all the images you want to, but if your Instagram campaigns are not visually compelling, why would anyone pay attention? I just recently came across an infographic which also contains tips for event professionals who are using Instagram. A post shared by Shiraz Creative (@shiraz_creative) on May 24, 2018 at 2:31pm PDT . What makes ticket giveaway contests awesome is that you’re capturing buyer’s intent. Bringing you closer to the people and things you love. When all’s said and done, the numbers are the most important indicator of what worked and what didn’t work in using Instagram before, during, and after your event. Easiest place to start is location. In fact, the survey. As your photo mentions build up, your exposure increases. If your account doesn’t have any activity, visitors won’t follow you back. A picture on Instagram is… Click on Connect to Instagram button. If they’re interested in what they see, there’s a good chance they’ll follow you back. Comment by Michael on Feb. 22, 2019 at 8:35 am. of the shuttles to Instagram using the hashtag #thecutshuttle. For contests, direct people to tag their friend on one of your photos to enter. ️ but if you do not have time to promote your account, I think it’s better to use tools like bigbangram.com for this, rather than hiring people for outsourcing. in engagement for a tweet after using two hashtags, whereas Instagram engagement takes off with the use of many hashtags without a clearly defined saturation point. Instagram and especially Facebook are always presenting new avenues by which advertisers can promote events that extend beyond the basic scope of creating an event page. Instagram is the perfect marketing channel for events. attendees to the events. Generate exposure. This is really a delightful article that was interesting to read and smile The strategy on Instagram is really important and it is especially needed when you are keep your business or marketing account. the data, schedule future Instagram posts, and manage your content. Creating an account for a large festival or conference makes sense. Not only is it the second-most downloaded free app in the Apple app store, 1 billion people use Instagram every month, with 80% of users following at least one business.. That makes the platform a treasure trove of potential attendees looking to engage with your brand. When all’s said and done, the numbers are the most important, what worked and what didn’t work in using Instagram before, will help you measure your Instagram campaigns as well as all of your other social media, . For instance. You had to rely on people clicking on a tiny URL in your Instagram bio to view your ticketing page. Get Image Crazy. Share your tips and tricks with us below! Download this ebook to master event marketing on Instagram in 2018. Enhance your creative. Since Instagram is used by about 136 million Millennials, it makes sense that sophisticated event planners are turning to this social media platform to engage valuable potential event attendees. Instagram can help you visually encompass your event’s brand identity. Displaying Instagram photos on-site stimulates guests to post their own photos to the wall. Give Woobox permissions to post to your page. You’ll want the account to share an image and caption that you curate yourself. them a shout out for posting about your event. Comment by Muhammad Farhan on May. To use Instagram for marketing, you need to identify your event’s target audience. Follow these, Finally, there are lot of other ways to promote your event online, and on the Capterra. Comment by Logan Davis on Jun. 700 million people use Facebook events each month to market their events 1 . . We particularly like the pictures of the good looking guys serving champagne. Let your followers create buzz before the event, The great thing about Instagram is the social experience of sharing moments through visuals, but not all of them have to come from you! Prisma is a mobile app that takes your photos and turns them into works of art, literally. But attracting thousands of Instagram … For those that don’t know, an instameet is The possibilities with a tool like this are endless. Since your event will be in competition with the millions of other photos on Instagram, it is important to put your best visual foot forward online. I’ve demoed all three options and these stand out as very useful image editing apps for when you’re on-the-go. I particularly like the one about loading up on hashtags – interesting how the sky’s the limit when it comes to Instagram tagging! Creating quality content on Instagram doesn't have to be difficult. But this doesn’t mean you’re at the end of your Instagram marketing campaign possibilities. If you use a different Facebook page and Instagram account, or use a different computer to share from Facebook to Instagram, you’ll have to log in with your username and password again. Comment by Steve D'souza on Dec. 20, 2018 at 10:31 am. Instagram is very easy to set up and start posting in just a few minutes. You can find it here https://www.eventerprise.com/blog/10-instagram-tips-event-professionals/, Comment by Brynn Alexander on Sep. 06, 2016 at 5:30 pm. Let’s move to the most exciting part: growing your audience! Just take a look at your Instagram feed. You can also create entries that have people follow your account or like a post. It features 24 unique post templates featuring different designs you can use to create different types of Instagram posts and promotions. Along with this strategy, you can start using these targeted hashtags in your own photos. Think of your profile as a landing page for potential ticket buyers. It does it by allowing you to completely manage your profile posting communication and engagement with Instagram users. Creating a live Instagram feed that is broadcast on a large screen or projector using software solutions such as Eventstag and InstaFeed Live is the perfect way to display attendee posts and give them a shout out for posting about your event. If you enjoyed this piece, here are a few others that might interest you: Top 5 Free Tools to Live Stream Your Event Online, 5 Ways to Market Your Event on a Shoestring Budget, http://frontdevelopers.com/digital-marketing-company/, https://www.branex.ca/blog/social-media-trends-2018/, https://www.eventerprise.com/blog/10-instagram-tips-event-professionals/. You can choose from tons of different art styles, and Prisma will convert your photo into whichever style you select. Eventbrite and Instagram Integration. If that isn’t you, create an Instagram account for your organization. Now let’s dress up your profile page. The 4th one down is #atxeats. Attendees were encouraged to upload pictures of the shuttles to Instagram using the hashtag #thecutshuttle, and anyone who did so was automatically entered to win major prizes such as tickets to other fashion events. So where do you start? Manage events, attendee registrations, their check-in, checkouts and more in Eventbrite. 10 Instagram Post Banners for DJ Event Available for iPhone, Android, and Windows Phone. This avoids pigeonholing yourself in building an audience from just one small event. An important note is that if you’re going to load up an image with hashtags, do so in the comments. Font Candy lets users overlay creative fonts onto images, something they’d typically have to do with a desktop app, such as Canva or Adobe Photoshop. #2: Set Up an Event Geotag for Instagram. To make headway, I recommend posting 1–2 times per day. His post talks about the strategy in detail. Most of us have heard the saying “A picture is worth 1,000 words”. Your privacy is important to us. Great example of a … Use an aggressive call to action like “Grab early bird tickets before they run out” to get the point across. This article recommends posting between 5–6pm on weekdays. At the very least, get them to mention your event in one of their photos. Here are a few tips for making the most of this free platform to boost your event marketing capabilities. Creating a live Instagram feed that is broadcast on a large screen or projector using. By building up a personality, audiences can better understand and connect with your event. After tapping on the hashtag, I see a ton of foodie posts. I’ll head over to Instagram’s and search #atx under the tags column. Be creative in your Instagram marketing and stand out from the rest of the pack. Write compelling and engaging text. If that isn’t you, create an Instagram account for your organization. In fact, the survey shows that 21% of all adults in the U.S. use Instagram, and that number is still growing. Find contact emails for your target influencers and pitch them. By incorporating the use of Instagram into your event planning, you can create excitement before, during, and after the big day. There are a couple of great online resources to guide you through setting up Instagram and how to create a post. I have to mention some Instagram strategy on my blog you can view here http://frontdevelopers.com/digital-marketing-company/, Comment by khaled afi on Nov. 09, 2017 at 7:19 am, InstaPilot helps you to increase your following and promote your Instagram profile or company profile. If you enjoyed this piece, here are a few others that might interest you: Looking for Event Management software? ), you may be overlooking the social app that embraces the power of pictures. Ask questions and get followers to tag their friends. , this guide will help you get a grip on the world of Instagram and push your event to social media stardom! Subscribe here. Instagram and Twitter are two of the social media apps that are used the most during events (although it seems that Periscope has been gaining ground recently). Holding contests where your followers post photos or videos promoting your event is prime user-generated content for sharing and marketing your event to the Insta-world. For example, in order to promote their new blog during New York Fashion Week, New York Magazine sent out a fleet of vehicles with its new blog logo on the side to escort V.I.P. These pages are necessary to present important upcoming events that … Event Click – @ eventclick2017. When I search the hashtag, Instagram shows the most popular ones. Every bit of social media exposure helps. To encourage attendees to use your Facebook frame, share the link to your frame in a pinned post on your event page.You may also want to include additional directions on how to find and use the frame on profile pics and stories. I recommend using Gleam.io for running your contest. Make everybody a part of your event by organizing a photo contest and display all photos on the Instagram wall. Check out Capterra's list of the best Event Management software solutions. Nick, you mentioned Great way to promote events through Instagram, thanks for sharing your tips, let me share one more thing that is very help full for this subject. As you build your audience, it’s also important to create your own hashtag for the event. Find the latest Instagram news and updates on the official Instagram blog. Just like Facebook and Twitter, Instagram is free, and it would be foolish to pass up free publicity and marketing opportunities in a growing visual app market. These three apps were chosen based on their differentiation of features from the editing features offered on Instagram. While there’s a couple other hashtags, lets dive into this one as it’s a bit more targeted to our festival. Do much more by connecting Eventbrite and Instagram. Not only does MavSocial schedule out posts and record social analytics, but it also offers tools for image creation. Their bio link goes to a Facebook community page which works fine. In order to successfully use Instagram for events, organizers must first learn to … Tags: to include a social media management tool geared specifically toward visual sharing. One of the great things about the events industry is that we have great images at our fingertips. View More Advertising Tips. Use wisely! The first thing you’ll want to do is create a new account. These tools measure Instagram performance, catalogue the data, schedule future Instagram posts, and manage your content. When it comes to marketing your event on social media, it’s all about capturing the experience for your audience, even before the event has begun.Events and festivals benefit from a wealth of … Say you want your image to become a dark charcoal sketch or an oil painting? What didn’t? Not only does MavSocial schedule out posts and record social analytics, but it also offers tools for image creation. for sharing and marketing your event to the Insta-world. But what drives people to post on Facebook, Twitter, or Instagram in the first place, and how can you use that knowledge to your advantage? The shoutout tactic also works for influencers that are relevant to your event type. I love the tools section part to measure Instagram campaigns. I’m for rational planning of money and time. Here are three of the more popular social media management options to choose from. was a success and people are showing up in droves to your event, Your event is yet another chance to build a larger portfolio of user-generated content that can be used to market future events and other aspects of your company or organization. You don’t need to know Photoshop. Here are a few mobile image editing applications for your phone to help you punch up the visuals when marketing your event on Instagram. Now more than 700 million active users use the pic based mobile app Instagram every month. This way your photo description won’t look spammy. Let’s say we’re planning a bacon festival in Austin, Texas. Create an account or log in to Instagram - A simple, fun & creative way to capture, edit & share photos, videos & messages with friends & family. Targeted hashtags in your Instagram campaigns as well worth noting that by instagram event page automation tools, there ’ why... 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Its own picture collage feature for when you ’ ve come up with some ideas social,... Few tips on how to succeed in advertising your future webinar or any other event planners when I search hashtag! 22, 2019 at 8:35 am bit of social media platforms ( twitter, Facebook, etc worth that! Infographic on social media marketing efforts helps increase your reach but gives you an advantage. Before they run out ” to get started, what kind of content to create, and Instagram is important. Through photos you see friends at concerts, bars, holiday parties…you name.! Professional looking images rest assured that you ’ re capturing buyer ’ a. Will then typically click on the side to escort V.I.P here to get the point across visual... Be publications, restaurants, or just ordinary people that knowledge to your event you! Features from the rest of the great things about the events industry is that if you ’ re to.